Welcome to the Info PPM Astral Radio site,
We hope you enjoy the brief, precise information capsules on PPM subjects that we developed especially for advertisers, agencies and the communications industry.
Happy listening!
> Radio survey results analysis : survey.astralradio.ca
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PPM versus diaries
Duration: 7:17
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PPM vs. Diaries. What are the main methodological differences? What are the new measurement rules approved for PPM? Different methodologies, comparable rankings. Benefits moving forward.
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PPM: How does it work?
Duration: 7:50
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PPM measurement: How does it work? What is a PPM exactly? How the listening data is captured and stored? How the respondent panel is recruited and monitored to match the population criteria? How frequently the data will be available?
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PPM measurement for radio
Duration: 7:55
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An introduction to PPM measurement. What benefits this new technology will bring to radio programmers, buyers and sellers? How the system was tested? What is the current calendar of releases?
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If you have any questions or comments, please address them to your full-time PPM resource:
Info PPM Astral Media Radio – Research Department
By email : infoppm@radio.astral.com
By phone : 416.323.5216 (English) / 514.529.5302 (Français)
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